Roughan Interiors & Home | Photo by Willie Cole

Advertise + Promote

We are a digital platform known for promoting artists, art related exhibitions and events.

Get more eyes on your exhibition, fundraiser or openings.


Juniper Rag shares inspirational and motivational content for three audiences, collectors, artists and art related organizations and businesses that seek our services. Our articles and posts consist of interviews, feature profiles and curated profiles (that are submitted via a quarterly call for art). Artists are selected on merit, professionalism and significance.

Mid-level and professional artists, who are seeking next steps in their career. It serves as an additional marketing resource and a viable option complimented by our social networking strategies, social media activity and our SEO practices.

Emerging and seasoned collectors, who are seeking approachable and accessible artwork for home, office, vacation home or corporate installations. We also serve as an additional marketing resource and a viable option complimented by our social networking strategies, social media activity and our SEO practices for partners and collaborators as well as corporate clients.

Collaborations and partnerships for those interested in marketing services, advertising and events. We currently work with corporate partners to curate exhibitions, add artwork to corporate events and collections as well as curate auctions for fundraising and jury exhibitions around New England.

We provide engaging and high-quality content on key art industry topics such as:

  • Sustainable Practices, Change-Making work and Historical Significance in the Humanities

  • Visual, Technical Skills and Innovations in Processes

  • Cutting-Edge Technologies and Future Focused mindset

  • Contemporary Visual Art & Design with Global Social Relevance

  • Emerging, Established and Career Artistic Talent

  • World-wide Cultural Engagement & Travel features

We welcome and celebrate contemporary visual arts, businesses and creative cultural organizations, as well as travel profiles — and seek like-minded collaborations and partnerships. We are committed to playing a part in culture with equity and inclusion across the board and examine this commitment in every single issue.

Packages for Galleries & Museums

Person working on a laptop at a wooden table with a window view, gray backpack, and external hard drive nearby.

Basic Digi Ad Package

    • A digital post on our channels, IG, GB, Bluesky and LinkedIn

  • $100

Person editing video on a laptop using professional editing software with various video and audio tracks displayed on the screen.

Intermediate Digi Ad Package

    • A digital post on 4 channels, IG, GB, Bluesky and LinkedIn

    • A 30 second reel we create from vendor supplied digital assets

    • Collaborative post tagging partner

  • $250

A laptop with an open document on screen is on a wooden table. In front of the laptop, there's a notebook with a pen resting on it. To the right, a mug is placed on a wooden tray beside a glass vase with flowers.

Advanced Digi Ad Package

    • 1 Digital post on 4 channels, IG, GB, Bluesky and LinkedIn

    • 1 30 second reel we create from vendor supplied digital assets

    • 1 Collaborative post tagging partner

    • 1 Article on our blog or your press release on our blog with 1 additional post announcement

    • Image shared in article supplied by client.

  • $500 for this list, but we can also discuss adding other services if needed.

Minimalist home office with a laptop, monitor, desk lamp, plant, water bottle, and stylus pen on a wooden desk.

Banner Ad Bottom

    • A full banner ad (2500 × 450) on our homepage at bottom of page for 1 month or agreed duration.

  • $350

Person using a laptop with a website on the screen, holding a black mug with tea bag label, sitting at a wooden table.

Banner Ad Above Fold

    • A full banner ad above the fold on our homepage for 1 month or agreed duration

  • $650

A laptop on a table, open with a blank document on screen, next to an open notebook with a pen resting on it. A white mug, a glass container with liquid, and a small vase of flowers are also on the table.

Sneak Peek Package

    • Share behind-the-scenes content, sneak peeks of the artworks, and preparations for the exhibition to build anticipation.

    • 1 Digital post on 4 channels, IG, GB, Bluesky and LinkedIn

    • 1 30 second reel we create from vendor supplied digital assets

    • 1 Collaborative post tagging partner

    • 1 Article on our blog or your press release on our blog with 1 additional post announcement

    • Image shared in article supplied by client.

  • $650 for this list, but we can also discuss adding other services if needed, like a trip out to take photos and video ourselves, etc.

Get Social With Us

Marketing art exhibitions for galleries and museums on social media and websites requires a blend of strategic planning, creative content, and audience engagement.

Besides the services listed above, we can get as creative as your budget allows.

Social Media Strategies

  1. Teasers and Sneak Peeks: Share behind-the-scenes content, sneak peeks of the artworks, and preparations for the exhibition to build anticipation.

  2. Storytelling: Create compelling narratives around the exhibition, including artist interviews, the story behind the artworks, and the thematic essence of the exhibition.

  3. Interactive Content: Use polls, quizzes, and Q&A sessions to engage the audience. Interactive content encourages participation and increases visibility.

  4. Video Content: Utilize short videos, live streams, and virtual tours to provide a dynamic and immersive preview of the exhibition.

  5. Hashtags and Trends: Develop unique hashtags for the exhibition and participate in trending topics to increase reach.

  6. Collaborations: Partner with influencers, artists, and other cultural institutions to cross-promote the exhibition and reach wider audiences.

  7. User-Generated Content: Encourage visitors to share their experiences using specific hashtags and feature their posts on the museum's social media platforms.

Website Strategies

  1. Dedicated Exhibition Page: Create a comprehensive page on the museum's website with detailed information, artist bios, high-quality images, and multimedia content.

  2. SEO Optimization: Optimize the exhibition page with relevant keywords, meta descriptions, and alt texts to improve search engine ranking.

  3. Virtual Tours: Offer virtual tours of the exhibition for those who cannot visit in person, enhancing accessibility and engagement.

  4. Blog Posts and Articles: Publish blog posts and articles about the exhibition, providing deeper insights and context to the artworks.

  5. Email Marketing: Use email newsletters to inform subscribers about the exhibition, offering exclusive content or early access to tickets.

  6. Online Tickets and Membership: Simplify the process of purchasing tickets online and offer membership options for regular updates and benefits.

By combining these strategies, museums can effectively market their art exhibitions, attract a broader audience, and enhance visitor experience both online and offline.

ABOUT US

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Atelier ID Global LLC, is a design and marketing studio, founded in 2017 by Payal Thiffault and Michelle May. We are two women who started out as fine artists with business backgrounds, who designed fine stationery and homegoods for two decades, helping to build one of the top stationery companies in the USA. We helped launch the marketing efforts of our company and supported 20,000 brick and mortar stationery dealers and artists around the country. We were art buyers for our e-commerce websites and later, w/with Atelier went on to focus on marketing, as a one stop shop for design, branding, marketing and social media. We have worked with brands such as We have proven success with high-level clients, celebrities and our vendors. We have developed lines for prominent brands such as Wayfair, Costco, Caesar’s Palace, Joss & Main, GILT Group, BRIDES Magazines. We have designed for celebrities John Henry, Tyra Banks, Bill Gates, Jim Henson, Robert Cray, Death & Co, Ricky Martin and even Queen Rania, among others. Our designs have been featured in The Knot, BRIDES, Martha Stewart as well as on The Today Show, Good Morning America and Brides Live Weddings.

We are seasoned in e-commerce, fine art, design, branding, print, luxury goods. We work with and understand many industries, healthcare, energy, cybersecurity to art, restaurants, farm and real estate development. Recent clients and collaborative partners include: Mechanics Hall, ARCK Boston, New Art Center, Newton, Nearby Gallery Newton, Mass Farmers Markets, Copley Square Market, ShardSecure, Starr Home Care, Worcester Public Market, Kelley Square Lofts, Bedlam Book Cafe, COI Energy, Nivi of Nairobi, Pet Rock Festival, stART on the Street and TERN of San Francisco.

Juniper Rag, founded during Covid-19, is a passion project of Atelier ID Global.

Learn more.

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