COMING SOON! FOLLOW on SOCIAL for LAUNCH DATES @juniperrag
JURIED BY JESS KLAY
Award-Winning Corporate Interior Specialist & Independent Consultant
Presented by Juniper Rag
Juniper Rag’s DWELL call asked for powerful, space-defining work that will shape the environments of tomorrow with DWELL, juried by Jess Klay, a Greater Boston based workplace strategist and experiential designer known for aligning space, brand, and culture through sensory-rich environments. Her work spans corporate headquarters, hospitality spaces, resimercial environments, and residential interiors, weaving human connection and emotional resonance into every project.
Jess brings more than two decades of experience and strategy in workplace experience, brand identity, and environmental graphics. In her work with Red Thread and through her independent consultancy, she integrates art as a strategic tool to create a sense of belonging, reinforce organizational values, and shape environments that help people thrive.
We reaffirm that art is not decoration. Art is atmosphere, intention, story, and energy.
Juniper Rag invited all visual artists working in all visual arts to submit compelling, well-crafted works suited for contemporary residential, hospitality, wellness and corporate environments. This exhibition aims to connect significant artists with the designers, organizations, and homeowners seeking meaningful, uplifting work for the spaces where we all live, gather, and thrive.
We present artists whose work is destined to live beautifully in the world — in homes, in headquarters, in spaces where people gather, heal, create, and dwell. Through this virtual exhibition, we have assembled a curated portfolio of artists whose work elevates interiors. Submissions were juried by renowned designer Jess Klay, whose discerning eye and industry authority add both prestige and powerful visibility to these artists.
With the successful placement of many of pieces of art over the years, 20 works in Spectrum Health Systems, Juniper Rag is expanding its commitment to thoughtful art placement, creating new pathways for artists to be seen, collected, and woven into the spaces that shape everyday life. Our goal is to make original art more accessible to design professionals while expanding meaningful, profitable pathways for our vetted artists.
Selected art elevates a wide range of environments—work that resonates broadly, engages without alienating, and strikes a confident balance between originality and accessibility prioritizing:
Strong visual presence without heavy conceptual demands
Inviting palettes and forms that support wellness and emotional impact
Sophisticated craftsmanship and thoughtful use of materials
Adaptability to residential living spaces, collaborative workplaces, hospitality environments, corporate lobbies
Human connection—pieces that foster excitement, impact, sense of place, warmth, inspiration, or calm
Jess Klay, Our Juror
Jess Klay is a Greater Boston based workplace strategist, experiential designer, and founder of Jess Klay Design. With more than twenty years of experience shaping human-centered environments, she specializes in aligning space, brand, and culture through the integration of art, sensory design, and storytelling. Jess’s work spans corporate headquarters, hospitality spaces, and residential and resimercial interiors. Through her role at Red Thread and her independent practice, she helps organizations create places where people feel connected, inspired, and grounded. Her proprietary GROWE Method guides clients toward environments that elevate wellbeing and belonging.
Our Choice Was Easy
“Jess Klay is a total bad ass in her field and a strategic visionary interior specialist with a proprietary approach that has reshaped corporate and public environments through her thoughtful integrations of art and design. We have seen her career take shape, climb and master the space. Jess’ ability to curate atmosphere, narrative, and purpose within a space has made her a sought-after voice in the industry and one that we are jazzed to collaborate with for our artists. We see that her design work not only enhances interiors and how it reimagines how people move, feel, and connect within them. We are thrilled beyond measure to collaborate with Jess on DWELL. Jess is very clever and years ago identified and anticipated a great shift in corporate interior design.
A bit about this:
We ourselves study how design and art positively affect people, because we began focusing on how art in the home and workplace can effectively enhance these environments. We needed information to help us pitch to prospective collaborators. This field is often called environmental psychology, experiential design or design for wellbeing. We have learned what professionals like Jess Klay spend their life executing, that our surroundings directly influence mood, stress, creativity, and performance. Research consistently finds that spaces incorporating natural light, plants, artwork, and thoughtful material choices can raise productivity, reduce our stress levels, and also improve focus and emotional wellness. In workplace environments, we have seen multiple reports that employees feel calmer and more motivated in art-filled, intentionally designed spaces compared to sterile or cluttered ones. Solid proof abounds with the results from our collection, Artists Touched by Addiction at Spectrum Health Systems.
Early adopters like Jess Klay help move this field forward by turning research into real-world, award-winning environments. By prioritizing art, sensory experience, and human-centered design, leaders like Jess set the pace for others to follow—demonstrating not just aesthetic value, but measurable impact on how people think, feel, and perform in a space. Of course, a guest juror like Jess Klay for DWELL hits it out of the park!”
-Juniper Rag
Artists of DWELL
Vanessa Fox @artbyvpf
Nedret Andre @nedretandre
Lisa Barthelson @lisa_barthelson
Shirah Rubin @shirahrubin
Kathryn Shagas @kathrynshagas
Alana Garrigues @alanaofloveandlight
Brandy Gibbs-Riley @brandygibbsrileydesign
Karen Roarke @karenroarke
Katherine Miller @kdowneymiller
Michael Mittelman @michaelmittelman
Christa Capua @christa.e.c
Soli Pierce @solipierce
Susan Auriemma @susanauriemmaphotography
Paula Borsetti @paula_locuststreetstudios
Marni Dheere @marni_dheere_ceramics
Sue Dion @suedionart
Helen Duncan @helenduncanart
Bud Hambleton (A legacy submission)
Hilary Hanson Bruel @hansonbruelart
Deborah Drummond @deborahdrummondar
Merill Comeau @merillcomeau
Robin Reynolds @robinreynolds7259
Barbara Owen @babsowen
Neil Wilkins @neil_wilkins_art
Kat Cramer @bluepaintkat
Helena Palazzi-Catenacci @artbyhelenapalazzi
Matie Kestenberg @matie.kestenberg
Magnus Lindblom @magnuslindblom333
Patricia Busso @patriciaybusso
Pamela Bell @pamelabellcollageworks
Ann-Marie Gillett @ambogillett
Linda Cordner @cordnerstudio
Randy Akers @akerswork
Colleen Couch @instantkarmen
Natalie Wood @Natalie_Collette_Wood
AN ART ADVOCACY PLATFORM from
Juniper Rag is backed by a marketing agency, Atelier ID Global, also co-founded by us—Michelle May and Payal Thiffault. We are fine artists ourselves, so we understand the art landscape, the needs of artists and strategic business collaborations that widen your network. We are different than other online magazine and art promotion platforms. Just ask any of our artists.
Juniper Rag is building a bridge between visual artists and the interior design world by creating curated opportunities for artwork to live in both residential and corporate environments. Through juried calls, virtual exhibitions, and direct partnerships with designers and brands, Juniper Rag positions artists for real-world placement and long-term collaboration. Our goal is to make original art more accessible to design professionals while expanding meaningful, profitable pathways for artists.
Inclusion in a curated digital exhibition by Juniper Rag
Juniper Rag on Art Vérite, our blog
Promotion to interior designers, corporate buyers, and residential collectors
Consideration for future placement, acquisition invitations, and listing opportunities on our Art Market and Artist Directory.
Social media spotlight across Juniper Rag channels with cross posting through our collaborators
Possible press from collaborations
Opportunities for interviews, studio features, and collector introductions
PHOTO: JASMIN JORGES
COLLABORATE
with JUNIPER RAG —
A PLATFORM FOR ARTISTS + A PLACE COLLECTORS FIND SIGNIFICANT CURATED ART
We create personal relationships– with as many artists as we can. We learn about their work, their stories and their processes to share as much of the essence of what drives the creation work to help viewers understand and appreciate the work itself.
Elevation of your work – Juniper Rag exhibitions are recognized for their curatorial excellence and thematic sophistication, attracting collectors, curators, corporate partners, non-profits and press.
Curated Audience – We cultivate an engaged community of art lovers who value conceptual depth and technical skill.
Artist Features – Selected artists are spotlighted in Juniper Rag’s digital platforms, expanding their visibility beyond the exhibition.
Professional Credibility – Being part of a Juniper Rag exhibition enhances an artist’s CV because we only select the high level of art for our concept-driven exhibitions.
Diverse Reach – Our audience spans local, national, and international audiences..
Thoughtful Curation – Each show is crafted to create a strong visual and thematic narrative, elevating every participating work.
Supportive Environment – We actively promote participating artists through marketing, social media campaigns, and networking opportunities.
Long-Term Impact – Many past exhibitors have gone on to sell works, secure commissions, and gain future exhibition invitations, solo shows and acquisitions into large scale corporate purchases as a result of their Juniper Rag participation in just one exhibition.
SPONSORSHIP OPPORTUNITIES:
We are always interested in collaborative relationships. If your like-minded business would like to sponsor DELIRIUM or any Juniper Rag exhibition, please contact Michelle at atelieridglobal.com.
Our strategy for artists with this Opportunity:
The Hanover Theatre Rep presents its 5th Annual Edgar Allan Poe Double Header for the duration of the exhibition in the adjacent BrickBox Theater. With the production attracting hundreds of viewers, this opportunity to exhibit this genre of art in one of Worcester’s coolest venues during Poe week is not to be missed.
For dark art in central MA, this is the show to be in! Artists in this exhibition are among the best in New England in this genre and it was a fun opportunity for all artists to dip into the waters of their dark side. We bring darkness to light and community together to celebrate art.
A week of Poe performances equates to a week worth of openings to an audience of viewers who love the darkness--with hundreds of new eyes every day. You do not have to have tickets to the theatre to visit the gallery.
Collaborative marketing with the Jean McDonough Arts Center and The Hanover Theatre Rep, both programs of The Hanover Theatre and Conservatory for the Performing Arts. Also, additional collaborative projects with Matt Wright Photography for a promo video and Seed to Stem for a botanical and naturalist installation.