Exhibition Platform / Curatorial Organization
ART for HOME + OFFICE
art + culture with insights into contemporary practice
a community of — ARTISTS, COLLECTORS & COLLABORATORS
Art: Randy Akers, Skidaway Island, Georgia
WELCOME TO JUNIPER RAG | an Art Advocacy Project of Atelier ID Global
Contemporary art to elevate and enrich our spaces—
We are building communities around art, culture and connection, serving as a bridge between individuals and the transformative power of art and shared experiences. We enrich communities by facilitating dialogue, and creating spaces where cultural expression and creative practices contribute to personal and collective well-being and growth. Juniper Rag blends curation, creative activism, and like-minded collaborators to inspire personal growth and deeper connections through artistic and cultural engagement. We believe in surrounding ourselves with art, creativity and the people that share themselves through art.
Art makes our world a much more connected and beautiful place, let’s harness the power of collaboration.
Juniper Rag was founded to elevate artists, as a resource for collectors and art-related organizations —to provide a bridge to the art world that enriches our lives. Founded in 2020, our mission is driven by our ability to organize and connect people to the arts as advocates.
We are exhibitionists with an eye for great work.
We love connecting artists, collectors and businesses that strive to have a vibrant environment. We value real artists, real stories and real people.
An art journal hybrid—
Juniper Rag goes deep exposing the magic behind the art.
View our exhibitions & learn about the artists
Guest curators and writers expand our views to include other perspectives
Read our articles on Art Vérité
Follow @juniperrag on social
We critically engage with a purpose and a difference—creating original content artists can quote.
Juniper Rag highlights significant art that resonates, challenges, and reflects the times we live in. We take a closer, more thoughtful look at process and ideas worth noticing, asking deeper questions and highlighting work with emotional impact. We are informed by submissions, but in most cases dig past the surface to include the reasons why the art speaks to us. We also share the insight of guest curators and writers.
Our goals are to share artwork —in person + virtually that should be shared with the world.
For artists, collectors and partners—
Offering insight, critique, promotion, opportunities and community far beyond exhibitions.
At Juniper Rag, we believe that looking at art and talking about why artists create the work they do — is essential to understanding ourselves and the world we live in.
Our platform of art and articles on Art Vérite invite a wide audience: artists, collectors, art lovers, and community members. We write in an approachable, human tone, free from the jargon that too often confuses and distances people from an artist’s message.
We highlight living, working artists, exhibitions, and cultural dialogue in ways that are easy to understand and accessible to all.
At the same time, Juniper Rag goes deeper than typical art promotion magazines by engaging with ideas, not just trends. Our features include critical essays, thought-provoking themes, and conceptual framing that encourage readers to pause and reflect.
We take risks with content and our exhibitions, lean into risk-taking and experimentation, and embrace layered perspectives. In this way, Juniper Rag sits between a magazine-style approach and an academic journal: visually rich and inviting, yet thoughtful and idea-driven, a publication that recognizes and records the voices of artists whose stories reflect the spirit of our time. Mark Lynch from WICN’s Inquiry asked us when we launched why we did not call ourselves an art journal, we just weren’t there yet. We were new and finding our groove.
Juniper Rag is an idea-driven hybrid, a journal and a platform that shines light on artists whose stories speak to the spirit of today. We get fired up by those voices and want to amplify them.
Payal Thiffault and Michelle May are the Co-Founders of Juniper Rag and Atelier ID Global, a boutique design and marketing agency located in Massachusetts, USA.
[Rose Mamakos with work for our Spectrum Health Systems Collection, a 2025 20 piece acquisition]
Learn More: Summer & The Silence
Learn More: ARTISTS TOUCHED BY ADDICTION
Learn More: DELIRIUM CALL FOR ART
The Spectrum Collection
20 artworks acquired by Spectrum, curated by Juniper Rag
Photography of Nancy Wright
Accessible Virtual & Live Exhibitions reaching more audiences across the globe. We offer over 10 exhibitions and opportunities a year and share other’s opportunities.
Social Media Marketing long after your exhibition or feature. We will often post about artists long after their exhibitions when we see relevance and want to get the work in view.
Behind-the-Scenes networking to align partnerships and opportunities
Art Sales & Advisory Services for residential, corporate and film
Corporate Lending & Collaboration using our vast network of artists to expand your audience
Building Community and connections with our artists, collaborators and partners.
Elevate Artists & Art Orgs with 25+ years of award-winning marketing and luxury e-commerce experience, working with brands like Condé Nast and BRIDES Magazine, Wynn, GILT Group, Cesar’s Palace, designing celebrity worthy luxury papers and marketing to thousands of vendors nationwide. We have an arsenal of impactful and innovative ideas to bring success.
Connect . Collaborate . Build Community . Push Boundaries
Photo: Abu Mwenye and Patricia Busso at Artists on Fire 2025
How do we elevate artists + impact their journey?
Right from Randy Akers, first an artist, now a friend—
“I am a professional visual artist working full time since 2014 and living on Skidaway Island, Georgia. I had met Robin Reynolds in the MFA Grad Program at SCAD (Savannah) and we reconnected about 8 years ago on Instagram. Robin is a highly successful painter living and working in Massachusetts and told me about a start-up mag called Juniper Rag. I responded to an open call and was received nicely with all the appropriate write-ups, advocacy, and social media plugs. At this point in my career, I was only interested in competitions and museum shows that were regional...not galleries. Sales were limited and word of mouth. As I moved forward I started expanding to connecting to national Galleries in Florida, Colorado, Memphis, Hilton Head and now California. Juniper Rag became the impetus to measure audience response to my work and through that encouraged me to branch out and even focus on more specific content. They always featured my upcoming shows and new work consistently on Social Media as well. The Magazine founders have always been outstanding advocates for the Arts and their reach extends to the West Coast and beyond. I have become Instagram "friends" with several of the artists featured on Juniper Rag. The editors also did a piece on a Residency I attended in Ireland, which became sort of an international outreach. I am pretty proactive in my approach for new audiences and Juniper Rag has been the positive impetus to make many of those needed connections. My relationship with Juniper Rag and the founders has been very organic, but also something I highly value and treasure. It will be very interesting to see where they and their audience go from here." —Randy Akers, Skidaway Island, Georgia
Artists
Juniper Rag elevates artists in a global network of ambitious, high-level creatives. We connect collectors with art that resonates with them, their homes or corporate spaces. Our community is supportive and inclusive.
Private Collectors
Juniper Rag selects work based on impact, skill, and significance. We are focused on the future of art and how art can elevate and enliven spaces, bringing communities together. We have hundred of artists to source from and the ability to curate, install and celebrate impactful projects.
Businesses
Our art consultation team works with clients to enrich their spaces, tell their story and create collections that spark community. We work with corporations, non-profits, galleries and cultural organizations. We have decades of experience working with high-level brands in the luxury goods market.
Collaborations & Partnerships:
Gala Auctions, Art Fair, Exhibitions, Healthcare Environments
Some of our partners:
Live Exhibitions:
Curation & installation of impactful group shows
DRIVING PARTICIPATION, ARTIST PROMOTION, INCREASING SALES WHILE BUILDING COMMUNITY
“Juniper Rag was created out of a passion for arts advocacy. We are artists as well as marketing professionals who understand the challenges we artists face. With over two decades of fine art, design and marketing of luxury brands, we apply our experience of years of trend forecasting, graphic design, art buying, curating and merchandising for top commercial brands to elevate artists and businesses to connect them with new opportunities.”
—Co-Founders, Michelle May and Payal Thiffault
Home: Art Transforms
Roughan Interiors & Home | Photo Willie Cole
Collecting art & creating elevated spaces
Juniper Rag is passionate about sharing the value of having art in your home. By showcasing artists and interior designers, we hope to connect you with inspiration and professionals who are exceptional at their crafts, like interior design specialist, Christina Roughan of Roughan Interiors & Home.
Roughan Interiors, Image by C. Bednar
Roughan Interiors
Roughan Interiors, Image © Jane Beiles
We believe at Juniper Rag, that to create a vibrant and authentic home environment, original artwork brings culture and community to your space.
Your home is where you live, may work, and will gather, again —made more vibrant with touches of handmade objects and pieces of art collected over time. Research shows that children that grow up learning about and making art have more appreciation for culture and creativity, growing into strong critical thinkers with a more connected feeling about community.
We know that art brings so much value to our lives — it generates an emotional response, sparks interesting conversations, and represents a memory. It may eventually serve as a smart investment or a treasured heirloom.
No matter what your style is — classic, farmhouse, whimsical, minimalist to maximalist, art transforms. We have launched our Art Market to increase placement of art into new homes and to help collectors—old and new discover new artists. If you have questions, need measurements or additional information, we are here.
Do you have a creative home? We would love to feature your style in Juniper Rag. Contact us if you would like to be featured or to learn more about the artwork in Juniper Rag. info@juniperrag.com
“When I speak with clients, I describe our process and let them know how critical art and special curiosities are, as they reflect their lifestyle. These items need to be placed on visible surfaces and areas that enhance the vision of the homeowner and have meaning.”
- Christina Roughan, Roughan Interiors & Home
Art Vérité | Insights by JR
Our content combines our critical commentary (purely, our opinions) with thought provoking articles, some guest writers—all connecting with creative audiences, tastemakers, visual enthusiasts and culture seekers.
Sharing:
curatorial perspectives
insights into contemporary practices
professional advice
artist features
information relevant to artists, collectors and viewers
Art: Michelle May
ALIGN YOUR BUSINESS
with the power of ART + CULTURE
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