CALL FOR ART | JURIED BY JESS KLAY
Award-Winning Corporate Interior Specialist & Independent Consultant
Presented by Juniper Rag
DEADLINE: Feb 1, 2026 at 11:59 pm
Juniper Rag is seeking powerful, space-defining work that will shape the environments of tomorrow with DWELL, juried by Jess Klay, a Greater Boston based workplace strategist and experiential designer known for aligning space, brand, and culture through sensory-rich environments. Her work spans corporate headquarters, hospitality spaces, resimercial environments, and residential interiors, weaving human connection and emotional resonance into every project.
Jess brings more than two decades of experience and strategy in workplace experience, brand identity, and environmental graphics. In her work with Red Thread and through her independent consultancy, she integrates art as a strategic tool to create a sense of belonging, reinforce organizational values, and shape environments that help people thrive.
This call seeks artists who understand that art is not decoration.
Art is atmosphere, intention, story, and energy.
Juniper Rag invites all visual artists working in all original 2D and 3D media to submit compelling, well-crafted works suited for contemporary residential and corporate environments. This juried call aims to connect significant artists with the designers, organizations, and homeowners seeking meaningful, uplifting work for the spaces where people live, gather, and thrive.
This is an invitation to artists whose work is destined to live beautifully in the world — in homes, in headquarters, in spaces where people gather, heal, create, and dwell. Through this virtual exhibition, we are assembling a curated portfolio of artists whose work elevates both residential and corporate interiors — with submissions juried by renowned designer Jess Klay, whose discerning eye and industry authority add both prestige and powerful visibility to the artists selected. With the successful placement of 20 works in Spectrum Health Systems, Juniper Rag is expanding its commitment to thoughtful art placement, creating new pathways for artists to be seen, collected, and woven into the spaces that shape everyday life. Our goal is to make original art more accessible to design professionals while expanding meaningful, profitable pathways for artists.
We are looking for art that elevates a wide range of environments—work that resonates broadly, engages without alienating, and strikes a confident balance between originality and accessibility. Submissions should prioritize:
Strong visual presence without heavy conceptual demands
Inviting palettes and forms that support wellness and emotional impact
Sophisticated craftsmanship and thoughtful use of materials
Adaptability to residential living spaces, collaborative workplaces, hospitality environments, corporate lobbies
Human connection—pieces that foster excitement, impact, sense of place, warmth, inspiration, or calm
DWELL is a multi-purposed opportunity for artists to expand their reach into the worlds of interior design, corporate culture, and architectural placemaking and for Juniper Rag to build a portfolio of artists for upcoming acquisition projects.
BELOW: Read on if you want to learn more about Jess Klay, why we chose her for DWELL, or submit now.
Jess Klay, Our Juror
Jess Klay is a Greater Boston based workplace strategist, experiential designer, and founder of Jess Klay Design. With more than twenty years of experience shaping human-centered environments, she specializes in aligning space, brand, and culture through the integration of art, sensory design, and storytelling. Jess’s work spans corporate headquarters, hospitality spaces, and residential and resimercial interiors. Through her role at Red Thread and her independent practice, she helps organizations create places where people feel connected, inspired, and grounded. Her proprietary GROWE Method guides clients toward environments that elevate wellbeing and belonging.
Our Choice Was Easy
“Jess Klay is a total bad ass in her field and a strategic visionary interior specialist with a proprietary approach that has reshaped corporate and public environments through her thoughtful integrations of art and design. We have seen her career take shape, climb and master the space. Jess’ ability to curate atmosphere, narrative, and purpose within a space has made her a sought-after voice in the industry and one that we are jazzed to collaborate with for our artists. We see that her design work not only enhances interiors and how it reimagines how people move, feel, and connect within them. We are thrilled beyond measure to collaborate with Jess on DWELL. Jess is very clever and years ago identified and anticipated a great shift in corporate interior design.
A bit about this:
We ourselves study how design and art positively affect people, often called environmental psychology, experiential design or design for wellbeing. We have learned that our surroundings directly influence mood, stress, creativity, and performance. Research consistently finds that spaces incorporating natural light, plants, artwork, and thoughtful material choices can raise productivity, reduce our stress levels, and also improve focus and emotional wellness. In workplace environments, we have seen multiple reports that employees feel calmer and more motivated in art-filled, intentionally designed spaces compared to sterile or cluttered ones. Solid proof abounds with our acquisition, Artists Touched by Addiction at Spectrum Health Systems.
Early adopters like Jess Klay help move this field forward by turning research into real-world, award-winning environments. By prioritizing art, sensory experience, and human-centered design, leaders like Jess set the pace for others to follow—demonstrating not just aesthetic value, but measurable impact on how people think, feel, and perform in a space. Of course, we wanted her for DWELL!”
-Juniper Rag
AN ART ADVOCACY PLATFORM FROM
Juniper Rag is backed by a marketing agency, Atelier ID Global, also co-founded by us—Michelle May and Payal Thiffault. We are fine artists ourselves, so we understand the art landscape, the needs of artists and strategic business collaborations that widen your network. We are different than other online magazine and art promotion platforms. Just ask any of our artists.
Juniper Rag is building a bridge between visual artists and the interior design world by creating curated opportunities for artwork to live in both residential and corporate environments. Through juried calls, virtual exhibitions, and direct partnerships with designers and brands, Juniper Rag positions artists for real-world placement and long-term collaboration. Our goal is to make original art more accessible to design professionals while expanding meaningful, profitable pathways for artists.
Inclusion in a curated digital exhibition by Juniper Rag
Juniper Rag on Art Vérite, our blog
Promotion to interior designers, corporate buyers, and residential collectors
Consideration for future placement, acquisition invitations, and listing opportunities on our Art Market and Artist Directory.
Social media spotlight across Juniper Rag channels with cross posting through our collaborators
Possible press from collaborations
Opportunities for interviews, studio features, and collector introductions
“We are artists ourselves, who worked together for decades in luxury paper. We founded Atelier ID Global to build and elevate brands and we do the same for artists through Juniper Rag, working with over 1000 artists every year.”
Co-Founders, Michelle May and Payal Thiffault
ELEVATE YOUR WORK
Promotion of your work – Juniper Rag exhibitions are recognized for their curatorial excellence and thematic sophistication, attracting collectors, curators, collaborators and press.
Curated Audience – We cultivate an engaged community of art lovers who value conceptual depth and technical skill.
Artist Features – Selected artists are spotlighted in Juniper Rag’s digital platforms, expanding their visibility beyond the exhibition.
Professional Credibility – Being part of a Juniper Rag exhibition enhances an artist’s CV because we only select the high level of art for our concept-driven exhibitions.
Diverse Reach – Our audience spans local, national, and international art markets.
Thoughtful Curation – Each show is crafted to create a strong visual and thematic narrative, elevating every participating work.
Supportive Environment – We actively promote select artists with marketing, social media campaigns, and networking opportunities.
Long-Term Impact – Many past exhibitors have gone on to sell works, secure commissions, and gain future exhibition invitations, solo shows and acquisitions into large scale corporate purchases as a result of their Juniper Rag participation.
SPONSORSHIP OPPORTUNITIES
We are always interested in collaborative relationships. If your like-minded business would like to sponsor this call for art or any Juniper Rag exhibition, please contact michelle@atelieridglobal.com. Read more about our collaborations here.
A REC FROM ARTIST, SIMONE SCHOLES
“As a figurative oil painter who began working seriously in 2019, I was still finding my footing when I discovered Juniper Rag through a call for art in 2022. At the time, I was submitting to the occasional local show and navigating the art world with more questions than answers. Juniper Rag changed that.
Their platform opened doors I hadn’t imagined—from gaining collectors in Newton, Worcester, Boston, and Newport, to building lasting relationships with artists across the globe. What sets Juniper Rag apart is not just their reach, but their heart. The support and guidance I received—from how to approach submissions, to articulating my work, to navigating social media and applications—was generous, strategic, and deeply human.
Their curatorial vision is on fire. I’ve watched their exhibitions evolve with increasing depth and sophistication, culminating in the current show Delirium—a cinematic, emotionally charged triumph that’s their best yet.
Michelle and Payal, the visionary co-founders, have created more than a publication or a platform—they’ve built a community. One that is ambitious yet inclusive, high-level yet grounded in real connection. I now count them as friends, and I’m endlessly grateful for the role they’ve played in my growth as an artist.
If you’re an Artist looking for a place that sees your potential and helps you rise into it, Juniper Rag is that place.” —Simone Scholes, 2025
