Payal Thiffault, Easton, Massachusetts
STATEMENT/BIO
Statement:
My practice is rooted in an exploration of nature, emotional landscapes, and the ongoing process of personal growth. Drawing from lived experience, my work unfolds as an intimate visual narrative that reflects both the external beauty of the natural world and an inner resilience. Working primarily in watercolor, I develop richly layered compositions, incorporating acrylics and gold leaf to create depth and texture. My fine art prints are individually hand-embellished, resulting in unique pieces that retain my personal touch.
Bio:
Payal Thiffault is an award-winning visual artist as well as Co-Founder of Atelier ID Global and Juniper Rag. With a background in Studio Art and Economics from Clark University, Payal has always been drawn to the intersection of creativity and business in design. Originally from India, she spent her formative years in Oman before arriving at Clark.
Early in her career, Payal was a design director who developed product lines for one of the country’s top fine stationery and luxury goods businesses, while growing strategic partnerships with leading retail and fashion brands across the country. With over a decade of design and marketing expertise, she co-founded a creative marketing agency Atelier ID Global with her partner Michelle May. Since then, they have built a diverse portfolio of clients across multiple sectors. Their commitment to artists and professional skills in marketing with a design legacy in luxury paper, led them to found Juniper Rag in 2020.

