
ART for HOME + OFFICE
original art + culture with insights into contemporary practice…
FOR ARTISTS, COLLECTORS & COLLABORATORS
who crave authentic voices, love visual storytelling, and value participatory, socially conscious artwork and experiences.
Art: Randy Akers, Skidaway Island, Georgia
WELCOME TO JUNIPER RAG | an Art Advocacy Project of Atelier ID Global
Contemporary art to elevate and enrich our spaces—
We are building communities around art, culture and connection, serving as a bridge between individuals and the transformative power of art and shared experiences. We enrich communities by facilitating dialogue, and creating spaces where cultural expression and creative practices contribute to personal and collective well-being and growth. Juniper Rag blends curation, creative activism, and like-minded collaborators to inspire personal growth and deeper connections through artistic and cultural engagement. We believe in surrounding ourselves with art, creativity and the people that share themselves through art.
Art makes our world a much more connected and beautiful place, let’s harness the power of collaboration.
Juniper Rag was founded to elevate artists, as a resource for collectors and art-related organizations —to provide a bridge to the art world that enriches our lives. Founded in 2020, our mission is driven by our ability to organize and connect people to the arts as advocates.
What do we do?
We feature emerging and high-level mid career artists and help them sell artwork. We use print and digital marketing campaigns, curated exhibitions, juried shows and many collaborative projects that we present annually. Juniper Rag also focuses on new and exciting ways that art intersects with the future. We are talking about what that looks like for contemporary artists practicing and selling art today in a new landscape taking advantage of online opportunities.
Why do we do it?
Juniper Rag is a web-based initiative for the arts with a strong community development component. With practical insights that foster a holistic perspective on the arts, we are on a mission to contribute meaningfully to the sustainability of our collective creative economy, driving growth and connections that advance artists’ careers and enrich public and private spaces. We value authentic voices, love visual storytelling, and value participatory, socially conscious artwork and experiences.
We offer insight, critique, promotion, opportunities and community — beyond exhibitions.
Payal Thiffault and Michelle May are the Co-Founders of Juniper Rag, located in Massachusetts.

Learn More: Summer & The Silence
Learn More: ARTISTS TOUCHED BY ADDICTION
Learn More: DELIRIUM CALL FOR ART

The Spectrum Collection
20 artworks acquired by Spectrum, curated by Juniper Rag
Photography of Nancy Wright
Accessible Virtual & Live Exhibitions reaching more audiences across the globe. We offer over 10 exhibitions and opportunities a year and share other’s opportunities.
Social Media Marketing long after your exhibition or feature. We will often post about artists long after their exhibitions when we see relevance and want to get the work in view.
Behind-the-Scenes networking to align partnerships and opportunities
Art Sales & Advisory Services for residential, corporate and film
Corporate Lending & Collaboration using our vast network of artists to expand your audience
Building Community and connections with our artists, collaborators and partners.
Elevate Artists & Art Orgs with 25+ years of award-winning marketing and luxury e-commerce experience, working with brands like Condé Nast and BRIDES Magazine, Wynn, GILT Group, Cesar’s Palace, designing celebrity worthy luxury papers and marketing to thousands of vendors nationwide. We have an arsenal of impactful and innovative ideas to bring success.
Connect . Collaborate . Build Community . Push Boundaries
Photo: Abu Mwenye and Patricia Busso at Artists on Fire 2025
How do we elevate artists + impact their journey?
Recommendation
“I am a professional visual artist working full time since 2014 and living on Skidaway Island, Georgia. I had met Robin Reynolds in the MFA Grad Program at SCAD (Savannah) and we reconnected about 8 years ago on Instagram. Robin is a highly successful painter living and working in Massachusetts and told me about a start-up mag called Juniper Rag. I responded to an open call and was received nicely with all the appropriate write-ups, advocacy, and social media plugs. At this point in my career, I was only interested in competitions and museum shows that were regional...not galleries. Sales were limited and word of mouth. As I moved forward I started expanding to connecting to national Galleries in Florida, Colorado, Memphis, Hilton Head and now California. Juniper Rag became the impetus to measure audience response to my work and through that encouraged me to branch out and even focus on more specific content. They always featured my upcoming shows and new work consistently on Social Media as well. The Magazine founders have always been outstanding advocates for the Arts and their reach extends to the West Coast and beyond. I have become Instagram "friends" with several of the artists featured on Juniper Rag. The editors also did a piece on a Residency I attended in Ireland, which became sort of an international outreach. I am pretty proactive in my approach for new audiences and Juniper Rag has been the positive impetus to make many of those needed connections. My relationship with Juniper Rag and the founders has been very organic, but also something I highly value and treasure. It will be very interesting to see where they and their audience go from here." —Randy Akers, Skidaway Island, Georgia
Artists
Juniper Rag elevates artists in a global network of ambitious, high-level creatives. We connect collectors with art that resonates with them, their homes or corporate spaces. Our community is supportive and inclusive.
Private Collectors
Juniper Rag selects work based on impact, skill, and significance. We are focused on the future of art and how art can elevate and enliven spaces, bringing communities together. We have hundred of artists to source from and the ability to curate, install and celebrate impactful projects.
Businesses
Our art consultation team works with clients to enrich their spaces, tell their story and create collections that spark community. We work with corporations, non-profits, galleries and cultural organizations. We have decades of experience working with high-level brands in the luxury goods market.
Collaborations & Partnerships:
Gala Auctions, Art Fair, Exhibitions, Healthcare Environments
Some of our partners:

Live Exhibitions:
Curation & installation of impactful group shows
DRIVING PARTICIPATION, ARTIST PROMOTION, INCREASING SALES WHILE BUILDING COMMUNITY
“Juniper Rag was created out of a passion for arts advocacy. We are artists as well as marketing professionals who understand the challenges we artists face. With over two decades of fine art, design and marketing of luxury brands, we apply our experience of years of trend forecasting, graphic design, art buying, curating and merchandising for top commercial brands to elevate artists and businesses to connect them with new opportunities.”
—Co-Founders, Michelle May and Payal Thiffault

Home: Art Transforms
Roughan Interiors & Home | Photo Willie Cole
Collecting art & creating elevated spaces
Juniper Rag is passionate about sharing the value of having art in your home. By showcasing artists and interior designers, we hope to connect you with inspiration and professionals who are exceptional at their crafts, like interior design specialist, Christina Roughan of Roughan Interiors & Home.
“When I speak with clients, I describe our process and let them know how critical art and special curiosities are, as they reflect their lifestyle. These items need to be placed on visible surfaces and areas that enhance the vision of the homeowner and have meaning.”
- Christina Roughan, Roughan Interiors & Home
Art Vérité | Insights by JR
Our content combines our critical commentary (purely, our opinions) with thought provoking articles, some guest writers—all connecting with creative audiences, tastemakers, visual enthusiasts and culture seekers.
Sharing:
curatorial perspectives
insights into contemporary practices
professional advice
artist features
information relevant to artists, collectors and viewers
Art: Michelle May

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with the power of ART + CULTURE
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